The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen

The Principles of Product Development Flow: Second Generation Lean Product Development


The.Principles.of.Product.Development.Flow.Second.Generation.Lean.Product.Development.pdf
ISBN: 9781935401001 | 294 pages | 15 Mb

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The Principles of Product Development Flow: Second Generation Lean Product Development Donald G. Reinertsen
Publisher: Celeritas Publishing


Today's product development orthodoxy is broken. What's wrong? Companies are pursuing the wrong goals. They maximize capacity utilization, and wonder why cycle times are so long. They strive to conform to plan, and wonder why new obstacles constantly emerge. They try to eliminate variability, and wonder why innovation disappears. They carefully break processes into phases and gates, and wonder why things slow down instead of speeding up. Ironically, each of these actions actually hurts more than it helps. We need a different approach, one based on solid economics and real science. The heart of this approach is FLOW, and the enemy of flow is the invisible...

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